Writing for the Web

The six main guidelines for writing for the web are: Be succinct: write no more than 50 per cent of the text you would have used in a hardcopy publication – reading from computer screens is about 25 per cent slower than reading from paper.  We also know that users don't like to scroll: one … Continue reading Writing for the Web

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Please listen to these instructions!

We’re afraid to give instructions.  Despite imperatives being the fastest and most direct way of giving someone instructions, they remain unpopular. Can you imagine writing “dogs are advised that they should sit down”?  Of course not.  “Sit” suffices.  So, rather than saying “I should be grateful if you would please send it to me” just … Continue reading Please listen to these instructions!

Why is good communication important?

Ironically, as the world increasingly relies on computers and new technologies, good writing skills have become more important, not less. Running your documents through the computerised spell-checker is not enough to guarantee that your company can transfer its professionalism, knowledge and expertise to the printed page. Whether you are pitching a business idea, submitting a … Continue reading Why is good communication important?