The six main guidelines for writing for the web are: Be succinct: write no more than 50 per cent of the text you would have used in a hardcopy publication – reading from computer screens is about 25 per cent slower than reading from paper. We also know that users don't like to scroll: one … Continue reading Writing for the Web
1. Don't abbrev. 2. Proofread carefully to see if you any words out. 3. Be carefully to use adjectives and adverbs correct. 4. About sentence fragments. 5. When dangling, don't use participles. 6. Don't use no double negatives. 7. Each pronoun agrees with their antecedent. 8. Just between you and I, case is important. 9. … Continue reading How to rite right for business
We’re afraid to give instructions. Despite imperatives being the fastest and most direct way of giving someone instructions, they remain unpopular. Can you imagine writing “dogs are advised that they should sit down”? Of course not. “Sit” suffices. So, rather than saying “I should be grateful if you would please send it to me” just … Continue reading Please listen to these instructions!
The more bad news, complaints or criticism in a message, the more likely it will be to provoke a negative reaction. This reduces your chance of gaining the reader’s agreement. So, always try to emphasise the positive. For example: If you don't send your payment, we won't be able to renew your membership. (Negative) Please … Continue reading Conveying bad news
Why is it that people persevere with out-of-date language that they’d never utter in a face-to-face conversation? Would you say: “My family consists of five persons, currently domiciled in a brick residence” or “There are five people in my family, and we live in a brick house”? Many people think that elaborate sentences and multi-syllabic … Continue reading Language on the nose
From the apple’s and orange’s at the fruit market, to the kid's clothes at the department store, misplaced apostrophes are everywhere. We all make the mistake from time to time. While there are lots of exceptions to the apostrophe rules, and it can get rather confusing, the Apostrophe Protection Society (yes, there is one!) has … Continue reading Get out the red pen
Ironically, as the world increasingly relies on computers and new technologies, good writing skills have become more important, not less. Running your documents through the computerised spell-checker is not enough to guarantee that your company can transfer its professionalism, knowledge and expertise to the printed page. Whether you are pitching a business idea, submitting a … Continue reading Why is good communication important?