Why is good communication important?

Ironically, as the world increasingly relies on computers and new technologies, good writing skills have become more important, not less.

Running your documents through the computerised spell-checker is not enough to guarantee that your company can transfer its professionalism, knowledge and expertise to the printed page.

Whether you are pitching a business idea, submitting a tender or justifying a budget, the quality of your writing can determine success or failure.

Advanced writing skills are especially important in customer communication. Business proposals, marketing and promotional material, technical support or even email replies all depend on clear written communication.

Effective communication is not necessarily synonymous with perfect syntax, a large lexicon, eloquence and articulation.  It’s not about just dotting the Is, crossing the Ts and ensuring the apostrophes are in the right place.

Effective communication means getting the right message to the right people at the right time – clear, concise and creative communication every time.

Consider this quote from Edward R Murrow (revered American broadcast journalist): “the newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”

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One thought on “Why is good communication important?

  1. Having worked in the US, the UK, India and France I have repeatedly noticed how bad business communications can harm your career in all these countries. Despite the many differences in business culture between these countries, snobbery directed at those unable to communicate eloquently is common to all of them.

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