Writing for the Web

The six main guidelines for writing for the web are: Be succinct: write no more than 50 per cent of the text you would have used in a hardcopy publication – reading from computer screens is about 25 per cent slower than reading from paper.  We also know that users don't like to scroll: one … Continue reading Writing for the Web

The Twilight of Print

Here's what Gerry McGovern says about "the twilight of print". When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text and the Web is replacing print. "I really don't know whether we'll be printing The Times in five years, and you know what? I don't care … Continue reading The Twilight of Print